The crew at The Grand Sound, a music YouTube channel, asked me to work on an identity makover. Their previous logo was a simple brush font with no real identity. We worked together to create a full identity, including a new logo system, fonts, color palettes, photos color grading, and a graphic system for videos.
What we wanted to achieve was a warm and timeless mood, without fearing to look a bit retro (to make the long story short).
The final logo was provided with and without a stamp effect, for different uses.
The final logo was provided with and without a stamp effect, for different uses.
Several versions of the logo were also delivered to fit different uses, from full scale to as small as 18 pixels wide.
To match the moods of the tracks uploaded to the YouTube chanel, we created 7 versions of the logo, with 7 color schemes.
Way more assets were created, but this post is allready quite long :)
Let's stay in touch on Instagram